Dior and The Whoo introduce longevity-focused skincare technologies

Luxury beauty brands Dior and LG Group's The Whoo are integrating longevity science into their skincare lines, focusing on cellular health and energy restoration.

Dior has launched a new Rose Peptide Cream developed in collaboration with longevity researcher Professor Vadim Gladyshev. The product utilizes a “three-way rose peptide complex” and micro-plumping technology to target skin vitality and texture through advanced penetration mechanisms.

LG Group, through its brand The Whoo, is focusing on Nicotinamide Adenine Dinucleotide (NAD), a coenzyme essential for DNA repair and cellular energy. To overcome the difficulty of delivering NAD through the skin barrier, LG researchers developed “Ion-Coupled Transfersome” technology. This method, branded as NAD Power24™, aims to stabilize the molecule and facilitate its delivery into skin cells to restore mitochondrial function.