Dior celebrates launch of new Miss Dior Eau de Parfum

Dior Parfums held a special launch event to celebrate the release of the new couture fragrance, ‘Miss Dior Eau de Parfum’. The event was designed as an homage to the maison’s origins at 30 Montaigne in Paris, featuring decor inspired by the brand’s signature pink tones and haute couture aesthetic.

Brand ambassadors and various celebrities attended the launch, including Tomohisa Yamashita and Ryo Yoshizawa. The new fragrance is centered around Centifolia rose from Grasse, France, layered with vanilla and wood nuances to create a floral scent characterized by richness and softness. The bottle design incorporates the maison’s iconic houndstooth pattern with silver-toned accents.

During the event, Ryo Yoshizawa described the scent as having a ‘rich sweetness’ that is well-suited for the cooling seasons. He noted that he finds using fragrance to be a relaxing experience, particularly in the evening.