Dior faces backlash over Dilraba Dilmurat social media posts

Following the Dior Spring/Summer 27 collection show on September 29, actress Dilraba Dilmurat became the center of social media controversy after the French fashion house appeared to remove her image from its official Instagram account.

After initially featuring the Global Ambassador in a summary post of event guests, Dior removed the post and replaced it with content featuring other stars. This move sparked intense backlash from Chinese fans on Weibo, leading to trending searches regarding whether the actress was being sidelined or facing reduced benefits.

Speculation regarding her status was largely resolved on October 3, when Dior reposted new images featuring Dilraba Dilmurat in the opening slot. The brand's actions were subsequently interpreted as technical or aesthetic adjustments rather than a change in her ambassadorial standing.