Disaronno unveils new bottle design and global brand refresh

Disaronno has unveiled a new visual identity for its iconic liqueur, marking the first major update to its bottle design in over fifteen years. The redesign aims to strengthen global brand recognition and appeal to younger generations of consumers.

Developed in collaboration with Robilant, the new bottle maintains the brand’s signature silhouette and square cap but features a taller, lighter, and brighter aesthetic. Key updates include a refreshed color palette incorporating Renaissance-inspired light blue and gold tones, as well as the introduction of an embossed signature from Domenico Reina and a new ‘DD’ monogram to honor the brand’s founder.

This rebranding effort coincides with the launch of the ‘the Dolce Side of Life’ global communication platform. The strategic move follows recent growth initiatives by the Disaronno Group, including the acquisitions of Amaro Averna and Zedda Piras.