Discar invests R$ 20 million in new Aracaju dealership

Discar has inaugurated a new Volkswagen dealership in Aracaju, Sergipe, following a R$ 20 million investment. Located in the Coroa do Meio neighborhood on Avenida Delmiro Gouveia, the new facility consolidates operations previously held in the Santo Antônio and Shopping Riomar areas.

The 6,000 m² site includes a 3,000 m² built area and a 500 m² showroom. The facility employs 115 workers and centralizes various services, including new and used vehicle sales, a workshop, parts, accessories, and vehicle subscription services.

The expansion comes amid growth in the Brazilian automotive market. According to Fenabrave, vehicle registrations increased by 19.78% between January and August compared to the same period in 2025. Volkswagen maintains a significant market presence, holding a 16.33% share of total registrations in the country during this period.