Discounted luxury perfumes fuel sales surge at Rossmann and Notino

Rossmann in Poland cut the price of the premium Versace Woman perfume by 190 zl, offering the 100 ml bottle for 229.99 zl until 2 June. The steep discount prompted customers to rapidly purchase the fragrance both in stores and online.

Notino launched a wide‑scale sale of luxury scents, featuring Armani Emporio Because It’s You at 336.50 zl for 100 ml (a discount comparable to buying two 50 ml bottles). The promotion also includes reduced prices on brands such as Lancôme, Yves Saint‑Laurent, Versace, and Carolina Herrera, with discount codes required at checkout. Shoppers are taking advantage of the offers, adding multiple high‑end perfumes to their carts.

Both promotions highlight a growing trend of retailers offering deep markdowns on premium fragrances to attract price‑sensitive consumers.