Disney+ adds ad‑supported subscription tier and revises pricing

Disney+ has introduced an ad‑supported subscription tier, priced at $11.99 per month in the United States and £5.99 per month in the United Kingdom. The new plan includes commercial breaks but retains 1080p video, 5.1 audio and two simultaneous streams. A higher‑priced ad‑free Premium tier remains available at $18.99 per month in the US, offering 4K HDR, Dolby Atmos and up to four concurrent streams.

The move reflects Disney’s shift from a growth‑at‑all‑costs model toward sustainable profitability, using a classic media strategy of offering a cheaper, ad‑supported option alongside a premium, ad‑free service to attract price‑sensitive customers while generating additional advertising revenue.