Disney appoints Jennifer Creegan as Head of Marketing Technology and Operations

The Walt Disney Company has appointed Jennifer Creegan as its first Head of Marketing Technology and Operations. Creegan, who joins the company on September 7, 2026, will report to Chief Marketing and Brand Officer Asad Ayaz.

In this newly created role, Creegan will work across Disney’s diverse business segments, including film and television, streaming, sports, parks and experiences, games, and consumer products. The position is designed to integrate technology and data analysis to create a more unified experience for fans and provide deeper insights into consumer behavior.

Creegan transitions to Disney from Microsoft, where she spent over two decades. Most recently, she served as the head of strategy, business planning, and insights at Xbox. Her new responsibilities will involve collaborating closely with technology and data teams to accelerate innovation and support faster, more informed decision-making across the enterprise.