Disney and Kraft Heinz Seal Multi-Year Partnership for Park and Cruise Dining

The Walt Disney Company and Kraft Heinz have announced a multi‑year strategic alliance that makes ten Kraft Heinz brands—including Heinz ketchup, Philadelphia cream cheese and Kraft Mac & Cheese—the exclusive food‑service providers at Disney’s U.S. theme parks, Disney Cruise Line ships and Disney’s media platforms. New Heinz condiment stations and custom‑designed equipment will be installed across Walt Disney World, Disneyland and cruise vessels, with additional menu items and guest experiences rolling out this summer. The deal also enables integrated marketing campaigns, digital content and a presence at Disney’s D23 fan convention, where a “Heinz Flavor Ferry” and a “Sauce Vault” activation are planned. Executives from both companies emphasized the collaboration’s aim to embed familiar family‑meal brands into memorable Disney moments. Market reactions were modest, with Disney and Kraft Heinz shares each slipping slightly after the announcement. The partnership represents a distribution expansion for Kraft Heinz and a revenue‑generation opportunity for Disney’s physical attractions and entertainment ecosystem.