Disney+ launches three‑month summer price cut across all subscription plans

Disney+ is offering a limited‑time promotion from mid‑July to the end of July 2026 that reduces the monthly price of all three subscription tiers for three months. The Standard plan with ads drops from €6.99 to €4.99, the ad‑free Standard falls from €10.99 to €7.99, and the Premium 4K tier declines from €15.99 to €10.99. After the three‑month period the rates revert to the regular prices unless the subscriber cancels. The offer is open to new subscribers and to existing customers who reactivate, and it carries no long‑term commitment.

The promotion is being advertised in several markets, including Switzerland, Mexico, France and Italy, and the service’s catalog continues to feature Disney, Pixar, Marvel, Star Wars, National Geographic, Hulu and other original titles. The discounted pricing applies uniformly across these regions, aiming to boost summer viewership and attract price‑sensitive users.