Disney+ faces content strategy shifts and subscriber retention challenges

Disney+ is facing challenges regarding its content strategy and subscriber retention. Recent shifts in leadership have led to a change in how original content is produced. Under former CEO Bob Chapek, the platform saw a massive increase in the quantity of Marvel and Lucasfilm productions, though critics noted a decline in quality. Following Bob Iger's return, the company has pulled back on these initiatives, canceling several projects to focus on quality over volume.

This reduction in original content has left the platform with fewer major series compared to competitors like HBO Max, Apple TV, and Prime Video. Additionally, as the service implements mandatory advertising across all plans, some users in regions like Spain have found ways to mitigate costs. By initiating a cancellation process, some subscribers have been offered temporary discounts, such as reducing a monthly Premium plan from 15.99 euros to 9.99 euros for a three-month period.