Disney Hyperion launches Percy Jackson summer reading campaign

Disney Hyperion has introduced the "Get Ready with Me for Camp Half-Blood" summer reading campaign to promote the Percy Jackson series by Rick Riordan. The initiative celebrates the series' 20th anniversary and provides new content and resources on social media and Disney Books websites to engage children aged 8‑12.

The campaign encourages parents to make regular library visits, share favorite books, reward chores with "book money," and read together with their children, aiming to increase screen‑free reading time over the summer months.

Disney aims to inspire kids to explore the world of Percy Jackson, the son of Poseidon, across the five original books, two spinoffs, an extension series, and crossover titles.