Disney+ launches new branding campaign and subscription discounts

Disney+ is implementing new marketing and pricing strategies to bolster its subscriber base. The streaming service has launched a “Hu Dis?” out-of-home advertising campaign, which uses visual elements from the Hulu and Disney+ logos to communicate that Hulu content is available on the Disney+ platform.

In Australia and New Zealand, Disney+ is offering discounted annual subscription tiers for new and returning customers. These prices represent the lowest rates for the region since November 2024. The offer, which includes access to content from Hulu, ESPN, Star Wars, and Marvel, is available until October 21.