Disney+ launches second season of ‘Amor da Minha Vida’

The second season of the Disney+ series ‘Amor da Minha Vida’ has premiered, supported by a multi-platform marketing campaign designed to expand the show’s universe. The launch strategy includes digital activations, influencer tours through Rio de Janeiro, and brand partnerships, most notably with Absolut. The campaign features product placement and special content starring lead actress Bruna Marquezine.

The new season has generated significant social media engagement, particularly regarding the romantic storyline between characters Bia, played by Bruna Marquezine, and Giovana, played by Alanis Guillen. Filmed in Rio de Janeiro and Brasília, the production has been noted for its regional setting and its inclusion of LGBTQIAPN+ representation in mainstream streaming content.