Disney opens new physical pop-up store in New Jersey

The Walt Disney Company is expanding its physical retail presence through a new concept called ‘Disney Store Limited Time’. This initiative, launched in collaboration with Go! Retail Group, focuses on temporary pop-up locations designed to offer an immersive shopping experience featuring merchandise from Disney, Pixar, Marvel, and Star Wars.

A new 2,300-square-foot location officially opened on September 3, 2026, at the Westfield Garden State Plaza in Paramus, New Jersey. This marks the second such location following a May opening in Pittsburgh, Pennsylvania. The Paramus store is expected to remain open through the holiday season, offering both standard online merchandise and exclusive items created specifically for the physical site.