Disney+ sees subscriber rebound in South Korea

Disney+ has seen a significant rebound in its monthly active users (MAU) in the South Korean market. According to data from Mobile Index, the platform's MAU rose by approximately 14% last month, surpassing 3.56 million users.

This growth is attributed largely to the release of ‘Killer's Shopping Mall Season 2’. Despite previous criticism regarding high production costs and actor salaries, the series has achieved high engagement, ranking first in drama topicality according to Good Data Corporation's FUNdex survey for the first week of August.