Disney signs content development deal with Like Nastya

The Walt Disney Company has entered into a content and development deal with the popular children’s YouTube brand Like Nastya. The brand, which boasts over 450 million subscribers across 25 channels, will produce an original animated preschool series for Disney Jr. and Disney+.

The partnership also includes the development of new live-action content for various age groups, from kids and tweens to teens and families. Additionally, a curated collection of the existing Like Nastya library will be made available on Disney+ and other Disney-owned platforms.

This agreement marks the first major entertainment company deal for the Nastya brand. It follows a series of similar moves by Disney to partner with digital creators, including recent deals with Dhar Mann Studios, Gracie’s Corner, and Lenny Pearce, as legacy media companies compete with digital platforms for audience attention.