Disney partners with Dude Perfect for Marvel and Star Wars content

The Walt Disney Company has entered into a company-wide creative partnership with the YouTube creator group Dude Perfect. The deal aims to leverage the group’s massive digital reach to promote major Disney franchises and events.

Over the next 12 months, the collaboration will feature content tied to the release of ‘Avengers: Doomsday’, the 50th anniversary of ‘Star Wars’ in 2027, and Super Bowl LXI in February 2027. The partnership includes the production of original content for Disney+, as well as the distribution of Dude Perfect’s existing short-form videos across Disney+, ESPN, and various social media platforms.

As part of the Marvel collaboration, the group will produce videos inspired by the upcoming film, including content for their popular ‘Overtime’ series. This move follows previous similar agreements Disney has made with other major online creators to expand its presence among social media audiences.