Disney+ signs sponsorship and broadcasting deal with The Overlap

Disney+ has entered a multimillion-pound sponsorship and broadcasting deal with The Overlap for the 2026/2027 football season. The agreement includes title sponsorship and exclusive content for the streaming service.

Under the terms, Disney+ will host 40 episodes of ‘Stick to Football’, featuring Gary Neville, Jamie Carragher, Jill Scott, Ian Wright, and Roy Keane. Additionally, the platform will debut ‘Stick to United with Wayne Rooney’, a new format co-presented by Wayne Rooney and Mark Goldbridge, with 50 episodes planned. While content will remain available on YouTube and other platforms, Disney+ will offer exclusive episodes and extended content to its subscribers.

The Overlap, launched by Gary Neville and Scott Melvin in 2021, has seen significant growth, reaching 38 million monthly views on YouTube. The company is owned by the multimedia group Global, which acquired a majority stake last year.