Disney Store launches free Unlocked loyalty programme in the UK

Disney Store has launched ‘Disney Store Unlocked’, a free loyalty membership programme in the UK. The initiative is designed to provide shoppers with various benefits ahead of the Christmas season.

Members of the programme receive early access to selected product launches and major seasonal sales. Additional benefits include member-only discounts, a 25% birthday offer, and free standard delivery on qualifying orders over £75. To mark the launch, the company is offering a 15% discount during the first week of the programme.

Patrick Sager, VP of Global Disney Store Retail & Marketing, stated that the programme aims to provide fans with more exclusive savings and early access to products across the Disney, Pixar, Marvel, and Star Wars brands.