Disney to rebrand Disney Channel as Disney TV in December 2026

Disney has announced that its Disney Channel will be rebranded as Disney TV, effective December 1, 2026. This transition marks a strategic shift away from the channel's traditional positioning as a dedicated children's network toward a broader focus on adult audiences.

The new programming schedule will feature drama and comedy series during the daytime hours, specifically between 08:30 and 13:00, and again from 17:00. During primetime, Disney TV intends to establish dedicated programming blocks for adults, including action, crime, and drama series, as well as documentaries and live-action films.

The channel will incorporate content from various Disney-owned brands, such as FX, Marvel Studios, and Star Wars, with certain franchises expected to receive dedicated weekly slots. While children's and family programming will remain part of the channel, it will occupy less airtime than in the previous format.