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Disney raises prices for Disney+ and Hulu streaming subscriptions
Disney has implemented a series of price increases for its streaming services, Disney+ and Hulu, primarily targeting ad-free tiers and bundles. The new rates, which took effect in late September, see standalone premium (ad-free) plans for both services rise by $2.50 to $21.49 per month, representing a roughly 13% increase.
Bundle pricing has also been adjusted. The ad-free Disney+ and Hulu bundle has increased by $2 to $21.99 per month. In contrast, the ad-supported Disney+ and Hulu bundle remains unchanged at $12.99 per month. This pricing structure appears designed to incentivize consumers to opt for bundled packages rather than standalone services.
Ad-supported standalone plans for both Disney+ and Hulu saw a smaller increase of 50 cents, bringing them to $12.49 per month. The company is also adjusting prices for bundles involving ESPN. These changes reflect a broader industry trend of shifting from subscriber growth to maximizing revenue per user through increased monetization and advertising strategies.
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Amazon · Bloomberg · Disney · Disney+ · ESPN · Hulu · Josh D'Amaro · Netflix · Reuters · The Walt Disney Company