Diunsa and Hondubet announce new consumer initiatives in Honduras

Honduran retailer Diunsa has launched an early Black Week promotion to celebrate its 50th anniversary. The campaign features discounts on over 100,000 items, including electronics, appliances, furniture, and sporting goods. The promotion is available nationwide through physical stores in cities such as San Pedro Sula, Tegucigalpa, La Ceiba, Comayagua, Tocoa, and Villanueva, as well as through online and WhatsApp shopping channels.

In the sports sector, Hondubet, the primary sponsor of the Hondubet National Football League, is introducing VIP experiences for fans. Scheduled for November, these initiatives include player meet-and-greets, stadium tours, and access to preferential seating during key matches such as Motagua vs. Marathón, Real España vs. Marathón, and Motagua vs. Olimpia.