Diunsa celebrates 50 years in Honduras with new campaigns

Honduran retailer Diunsa is celebrating its 50th anniversary with the launch of two major initiatives: the ‘50 years together’ campaign and the ‘Diunsa Land’ toy campaign. The company, founded in 1976, is marking five decades of operation by honoring its history with customers and employees.

Executive President Mario Roberto Faraj stated that the company’s growth is attributed to the trust of generations of Honduran families. The anniversary celebrations, which began in August, include a diverse agenda such as international artist concerts, ‘Lego Day’, and the ‘Catracho Fest’, an event focused on Honduran gastronomy, culture, and music.

As part of the festivities, the ‘Diunsa Land’ campaign introduces a wide variety of toy brands, including LEGO, Hot Wheels, Barbie, Tonka, Hasbro, and Step2. These products are being made available across all Diunsa and Diunsa ElectroHogar locations nationwide.