Diwali celebrations feature Ramayana themes in London and India

Diwali festivities are incorporating themes from the Ramayana epic through various cultural and commercial expressions. In London, a group of women performed at Trafalgar Square dressed as Sita, celebrating the festival while building anticipation for the upcoming film ‘Ramayana’ directed by Nitesh Tiwari.

The film, starring Ranbir Kapoor, Sai Pallavi, and Yash, has seen significant commercial interest, with advance ticket sales reportedly nearing 100 crore rupees.

In India, the ethnic wear brand SHREE has launched the ‘Shree Se Saji Diwali’ campaign. The marketing initiative uses a seven-part creative interpretation of Maa Sita’s journey, connecting specific qualities such as strength, dignity, and courage to the brand’s festive clothing collections.