Diwali shopping trends focus on festive gifting and budget-friendly ethnic fashion

As Diwali approaches, consumers are exploring various ways to manage festive shopping for gifts, clothing, and accessories within specific budgets.

Gifting trends include edible options such as dry fruit hampers from brands like Farmley and Happilo, as well as traditional brass decor and puja accessories. For fashion, emphasis is being placed on versatile ethnic wear that can be worn beyond the holiday, including embroidered juttis, formal shoes, and coordinated family outfits in jewel tones like emerald and wine.

Budget-conscious shopping strategies suggest building family wardrobes using accessible labels such as Libas and GoSriKi, and finding affordable fashion accessories like statement hair clips and jewellery through platforms like Amazon.