DJI launches Double 11 promotions amid high market share

DJI has launched its Double 11 promotional campaign, offering discounts of up to 3,200 yuan across various product categories, including aerial drones, action cameras, handheld stabilizers, and household robots. Notable discounts include the DJI ROMO flagship sweeping and mopping robot, which starts at 3,499 yuan.

In a separate market report, RUNTO revealed that during the Mid-Autumn Festival and National Day travel season, DJI dominated the Chinese online handheld smart camera market with a 78.7% market share. The company's Pocket series specifically captured 90% of the gimbal camera category. This performance follows a trend of high market dominance, with DJI previously holding approximately 80% of the market during the summer travel season and 73% of the global market in the second quarter of 2026.