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[TECHNOLOGY] · United States, United Kingdom · 2 sources

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DJI Neo drone discounted up to 35% during Amazon Prime Day

DJI’s entry‑level Neo drone is being sold at a reduced price as part of Amazon’s Prime Day promotions. In the United States the model costs $139, down from $199, while in the United Kingdom it is offered at £113, down from £169. The Neo is marketed as a beginner‑friendly option, extending DJI’s consumer lineup that began with the 2016 Mavic Pro launch.

The discount reflects a broader push by DJI to make its lighter, more affordable drones accessible to casual flyers during the seasonal sales event.