DMX estate reintroduces signature fragrance with Isidore Luxury

DMX Earl Simmons Isidore Luxury fragrance hip-hop legacy

The estate of the late hip-hop artist Earl ‘DMX’ Simmons has announced the reintroduction of his signature fragrance in partnership with Isidore Luxury. The estate stated that the release is intended to honor Simmons’ original vision and his lifetime partnership with the fragrance house, rather than serving as a mere posthumous product.

The scent, which features notes of melon, pineapple leaf, pink pepper, lavender, geranium, patchouli, suede, and amber woods, is available for pre-order through the Isidore Luxury website. The 3.4 oz bottle is priced at $149.99.

In addition to the fragrance relaunch, Simmons is being honored in Yonkers, where the street he grew up on is being renamed ‘Earl DMX Simmons Way’ to preserve his legacy.

Entities

DMX · Durrell Martin · Isidore Luxury · Yonkers

Sources

DMX Returns With A Signature Fragrance, Estate Approved [allhiphop.com]

12 days ago

DMX's Signature Fragrance Returns Through His Estate [www.hotnewhiphop.com]

11 days ago

Isidore Luxury and the Estate of DMX Announce the Return of the DMX Collection. - “To be able to bring The DMX Collection back and share something with his fans that Earl personally selected, including the distinctive red bottle, is incredibly meaningful. " [rapindustry.com]

11 days ago