Dokbak Tour viewership surges following G-Dragon social media interaction

The variety show ‘Dokbak Tour’ saw a significant surge in viewership during its recent episode set in Cheorwon, Gangwon Province. According to Nielsen Korea, the target viewership for the 20-49 age demographic rose by over 350% compared to the previous week, reaching 0.674%.

A highlight of the episode involved the cast visiting a local military supply store, where they discovered a special military uniform custom-made for G-Dragon to commemorate his discharge from the White Skull Unit. The episode gained additional viral momentum after G-Dragon personally ‘liked’ related video content on social media and YouTube.

The highest viewership moment occurred when cast member Yoo Se-yoon made an impromptu visit to his former military unit, driving the minute-by-minute ratings for the 20-49 demographic to 0.833%.