Dolce&Gabbana launches Light Blue Summer Tour across Europe

Dolce&Gabbana began its Light Blue Summer Tour, an itinerant retail‑tainment format created with Douglas and Nocibé. The tour offers digital product consultations, a photo‑point inspired by the Faraglioni, a themed jukebox and a citrus‑flavoured lemonade bar while showcasing Light Blue Eau de Parfum and Light Blue Pour Homme. The mobile kiosk travels through Italy, Germany, the Netherlands, Poland and France and will visit Rome, Düsseldorf, Leidschendam, Warsaw, Cannes, Marina di Varazze, Riccione, Catania and Agrigento before the end of August.

Other beauty‑industry news this month includes Guerlain’s second‑year appearance at the Alpemare beach club in Forte dei Marmi, Max Mara’s appointment of actress Florence Pugh as the face of its new fragrance slated for release on 24 August, the opening of the first Italian Pesade monobrand boutique in Milan, and the announcement of the 24th Pitti Fragranze exhibition in Florence (11‑13 September) with the theme “Cura.”