Dolores Premium expands seafood portfolio with new salmon line

Dolores Premium is expanding its seafood portfolio by introducing five new salmon product presentations. This strategic move aims to strengthen the brand's leadership in high-growth seafood categories.

The new product line includes various formats such as Mesquite Salmon Fillet, Teriyaki Serrano Salmon Fillet, Herb Butter Salmon Fillet, Salmon Burgers, and Salmon Popcorn. According to Alfonso Vázquez, Director General of PINSA, the incorporation of salmon is part of a long-term vision to evolve the portfolio with high-value, practical options for consumers.

In Mexico, the seafood and aquaculture sector remains a strategic activity for national food supply. Data from Scantrack PDM Congelados indicates that the frozen salmon category saw a year-to-date volume growth of 6.3% as of June 2026, reflecting increasing consumer interest in the nutritional value and versatility of the species.