Domain launches immersive 3D property tour campaign with Matterport

Australian property platform Domain, part of CoStar Group, introduced Matterport, an immersive 3D property‑tour experience marketed under the slogan “the open home is always open”. The campaign, created by advertising agency Howetson+Company, uses a series of humorous films that show prospective buyers virtually “dropping in” to inspect homes at any time, measuring rooms, viewing layouts and even removing furniture with a click.

Aisling Finch, Domain’s Chief Marketing and Communications Officer, said the service gives buyers flexibility to explore properties on their own terms, while Deputy Chief Creative Officer Richard Shaw highlighted the advantage of the technology for inspections. The campaign runs across film, out‑of‑home, BVOD, social and digital channels and is amplified through major media properties such as The Block, the NRL Finals Series and the AFL Grand Finals.