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[BUSINESS] · Brazil · 4 sources

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Domingos Hypolito Neto leads Maisfy digital sales platform

Domingos Hypolito Neto, the founder of the technology portal Canaltech, is now leading Maisfy, a Brazilian platform designed for digital product sales. Hypolito Neto previously sold Canaltech to Magazine Luiza in 2020, a transaction that allowed the retailer to enter the online advertising market.

Maisfy integrates checkout, affiliate management, CRM, and artificial intelligence into a single environment to address operational limitations in the digital sales sector. This development coincides with the growth of the creator economy in Brazil. According to a study by FGV Comunicação Rio, the sector generated 389,448 direct and indirect jobs in 2024, representing a 30% increase from the previous period.

Entities

Canaltech · Domingos Hypolito Neto · FGV Comunicação Rio · Magazine Luiza · Maisfy

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