Domino's Pizza Japan reinstates half-price carryout and launches Halloween promotion

Domino's Pizza Japan has reinstated its half-price carryout discount, which had previously been reduced to 30% off following a brand renewal in June. The company stated that the decision to bring back the 50% discount was a direct response to significant customer feedback received via social media and other channels.

In conjunction with seasonal promotions, the company is also introducing a special Halloween campaign running from October 26 to November 3. Customers who order XL-sized pizzas, including the “Almost 1kg Ultra Cheese” and “Almost 1kg Spicy Ultra Cheese,” will receive a special “Halloween Box.” This packaging is designed to be converted into a wearable monster mask by removing perforated parts, intended to enhance the festive experience.