Domino's Pizza Japan reinstates half-price takeout campaign

Domino's Pizza Japan has launched a new campaign starting October 15, offering 40% off delivery orders and 50% off takeout orders for online customers. This move marks a reversal of a previous policy implemented during a brand renewal in June, which had replaced the half-price takeout option with a 30% discount.

The decision to reinstate the half-price takeout deal follows significant customer feedback requesting its return. The campaign applies to all pizzas except for the ‘Pizza BENTO’ series. While the discount is being reintroduced, the company has not specified an end date for the promotion, noting that it may change or terminate without notice. Some stores may also be excluded from the offer.