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[BUSINESS] · United States · 2 sources

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Domino's Pizza offers $5 discount for testing new app and website

Domino's Pizza is giving customers a $5 off coupon for their next digital order when they place a qualifying online purchase on its newly redesigned website or mobile app between Aug. 3 and Aug. 30, 2026. The offer is available to all shoppers; providing feedback on the experience is optional. Rewards members receive the coupon in the “My Deals” section of their account, while non‑members are sent the code by email.

The promotion is part of a broader campaign that includes TV, online video and social media spots, and features a partnership with content creator Corporate Natalie. Mark Messing, Domino's vice president of global digital marketing, said the redesign was meant to make ordering “bolder, brighter, more modern and engaging,” and the company hopes the incentive will generate useful customer insights. The initiative follows Domino's continued focus on digital channels, which accounted for more than 85% of its U.S. retail sales in 2025.

Entities

Domino's Pizza · Mark Messing

Sources

about 1 month ago