Domino’s Rewards identified as top value restaurant loyalty program

A new report from The Points Guy has identified Domino’s Rewards as the most valuable loyalty program among major restaurant chains. The analysis found that Domino’s members can earn a reward after spending $11.56, which equates to a 25% return on spending.

In comparison, the next best value was MyMcDonald’s Rewards, which offers a 16.6% return. Other analyzed programs, such as Subway’s Sub Club and Chipotle Mexican Grill, offered significantly lower returns of 5% and 5.6%, respectively. The median return rate across dining rewards programs was 9%.

The report notes that consumers prioritize free food above all other benefits when joining dining loyalty programs, with 84% of survey respondents citing it as the top incentive.