Don Quijote and Sanrio announce new character-themed merchandise releases

Various retailers in Japan are launching new collections featuring popular character franchises. Sanrio will release a ‘Hello Kitty Atarikuji’ lottery starting November 7, featuring tartan check designs and prizes such as carry cases, plushies, and a special edition stole.

Additionally, Seven-Eleven has launched a collaboration with and ST, offering Hello Kitty-themed fashion items including sweatshirts, hoodies, T-shirts, and socks.

Don Quijote and Apita will release new merchandise on October 31. The lineup includes Disney-themed apparel and goods featuring ‘The Nightmare Before Christmas’, ‘Villains’, and ‘Zootopia’, as well as ‘Initial D’ themed clothing, bags, and accessories like seatbelt covers. The ‘Initial D’ collection will also be available via the Apita/Piago online shop.