Donald Trump’s Latino voter support falls after immigration crackdown

In the 2024 election, former president Donald Trump attracted 43% of Latino voters, up from 35% in 2020, helping him secure a second term. Since taking office, his administration has pursued aggressive immigration enforcement, including raids and sweeps that have affected many Latino migrants. An AP‑NORC poll found more than half of Latino adults know someone impacted by these actions.

Recent Pew Research Center polling shows a sharp decline in approval among Latino Trump voters, dropping from 93% at the start of his term to 66% in April. The same poll indicates overall support for Trump among non‑Latinos fell from 95% to 79% over the same period. Critics say the enforcement measures have alienated Latino communities, exemplified by Sandra Ramirez’s comment, “There are a lot of people who are being harassed for the color of their skin, and that’s not right,” and tattoo artist Albert Rodriguez’s regret, “Big time, I regret it.”

Analysts warn the erosion of Latino support could be decisive in upcoming midterm contests and the 2028 presidential race, particularly in swing counties such as Maricopa County, Arizona, where Latinos comprise a third of the population and a significant share of voters.