Dong-A Pharmaceutical releases limited‑edition retro Bacchus for 63rd anniversary

Dong-A Pharmaceutical marked the 63rd anniversary of its flagship energy drink Bacchus by launching a retro‑edition limited‑time product line. The release features two variants, Bacchus D for pharmacies and Bacchus F for convenience stores and supermarkets, both packaged in a bottle design that mirrors the original 1963 launch and reuses the slogan “Drink vitality!” in bright blue.

The retro edition will be sold throughout August in South Korean pharmacies, convenience stores, large retailers such as Costco and E‑Mart Traders, and online via the Bacchus official Instagram and Naver Smart Store. A one‑day special offer on August 8 includes a cooler‑bag set containing 20 Bacchus F bottles. Consumers can join a social‑media event by posting purchase photos for a chance to win prizes. Cumulative sales of Bacchus have exceeded 242 billion bottles.

Dong‑A’s marketing strategy blends nostalgia for long‑time users with a retro‑trend appeal aimed at younger consumers, seeking to reinforce the brand’s status as a nationally recognised fatigue‑relief drink.