Dong Xuan Market launches digital transformation model

Dong Xuan Market in Hanoi has launched a “Digital Transformation Market” model to integrate digital solutions into its traditional trading environment. Part of the dLocals Hoan Kiem campaign, the initiative aims to provide merchants with new tools for business and customer connection without replacing traditional methods.

The program supports cashless payments, standardized tax registration and accounting via eTax Mobile, and training in digital marketing and e-commerce. Management tools include a dedicated market app to digitize merchant and product information, and a bilingual Vietnamese-English AI chatbot integrated into the market's promotional website. Additionally, QR codes are being used to provide digital maps of the market layout.

To kick off the initiative, a Mega Livestream event was held on TikTok, featuring local businesses showcasing souvenirs, fashion, and traditional foods to practice digital sales skills.