started · updated
Dongkook Pharmaceutical launches walking donation campaign
Dongkook Pharmaceutical has launched a walking donation campaign in partnership with the Support Center for the Elderly Living Alone and the mobile healthcare platform WalkOn. The initiative aims to collect a total of 1 billion steps from participants via the WalkOn app.
If the 1 billion step goal is reached, Dongkook Pharmaceutical will provide medical expenses to support vulnerable elderly individuals suffering from leg-related diseases, specifically focusing on venous circulation disorders. Participants who join the challenge through the app will receive donation certificates upon completion.
The company has been running this social contribution program since 2022, linking the health benefits of walking—which aids venous blood flow through calf muscle contraction—with charitable giving. The campaign was formalized during an agreement ceremony held in Yeongdeungpo-gu, Seoul.
Entities
Dongkook Pharmaceutical · Support Center for the Elderly Living Alone · WalkOn