Dongsuh Foods launches Kanu Barista Championship campaign

Dongsuh Foods is launching a brand campaign ahead of the finals for the ‘2026 Kanu Barista Championship’ to allow consumers to experience the brand’s expertise. The campaign features limited-edition products, including premium coffee beans used in the competition, such as the ‘Kanu Whole Bean Coffee Guatemala Antigua Cafetiayo Bourbon Natural Micro Lot’ harvested from the Cafetiayo farm in the Guatemala Antigua highlands.

In addition to the premium beans, the company is releasing ‘Kanu Guatemala Antigua SHB’ instant coffee and a limited-edition ‘Kanu Barista Pebble Black & Red’ capsule coffee machine. Existing products like Kanu sticks and capsules will feature championship logos and QR codes to connect consumers to digital content and events.

The campaign includes various offline activities, such as ‘Kanu Road,’ where consumers can visit signature menus at shops run by past championship finalists, and ‘Kanu Gourmet,’ featuring collaborations with fine dining restaurants. The third annual championship finals are scheduled to take place on September 19 and 20 at the Shinsegae Department Store Gangnam branch.