Dongsuh Foods segments coffee brands via Kanu and T.O.P

Dongsuh Foods is implementing a segmented brand strategy to target different coffee consumption segments. The company will host the finals of the 3rd ‘2026 Kanu Barista Championship’ on September 19–20 at the Shinsegae Department Store Gangnam branch in Seoul.

The championship features eight finalists competing in brewing and creative menu categories, with a 30 million won prize for the winner. Alongside the competition, the company will operate pop-up stores and experience zones, including a ‘Kanu Navigator’ service to recommend products based on individual taste.

While the Kanu brand focuses on expertise through bean products and barista competitions, the T.O.P brand is expanding its Ready To Drink (RTD) presence. Recent T.O.P developments include the launch of a new vanilla latte and the introduction of label-free PET bottles to improve recycling convenience, alongside a major package redesign.