Dongwha Pharm partners with Gamachi Tongdak to supply Soda Hwal

Dongwha Pharm has signed a Memorandum of Understanding (MOU) with TGY, the operator of the Gamachi Tongdak chicken franchise, to engage in joint marketing and sales of ‘Soda Hwal’.

Soda Hwal is a zero-sugar, zero-caffeine, and zero-calorie carbonated beverage launched by Dongwha Pharm in May. It features a combination of ‘Gas Hwal Core Concentrate’ and plum flavor, designed to aid digestion and provide refreshment during or after meals.

Starting in October, Soda Hwal will be supplied exclusively to approximately 900 Gamachi Tongdak locations nationwide. The partnership will include the development of set menus pairing chicken with the beverage, promotions via offline stores and delivery apps, and marketing efforts targeting the ‘mixology’ trend by suggesting recipes such as highballs. This follows a previous collaboration in July where the beverage was introduced to Lotteria locations.