Dooox CEO discusses regional revitalization and local business creation

Dooox CEO Ryosuke Kubodera participated in a Colocal Academy webinar to discuss methodologies for regional revitalization and the creation of new local businesses. The session focused on transforming regional challenges—such as population decline, vacant houses, and underutilized resources—into self-sustaining business models.

Kubodera emphasized a philosophy of action, advocating for small-scale, iterative testing rather than waiting for perfect plans. By working closely with local residents to ensure they remain the protagonists of their own development, Dooox supports projects like a mango cultivation initiative in Tawaramoto, Nara Prefecture. The company’s approach aims to foster local autonomy and turn regional issues into viable economic activities through continuous trial and error.