DoorDash expands media partnership with WPP and launches retail insight tools

DoorDash has appointed WPP Media as its first global media partner, expanding an eight-year partnership to cover more than 40 markets. The mandate integrates media operations for DoorDash and its delivery brands, Deliveroo and Wolt. WPP Media will work alongside DoorDash’s in-house teams to implement global operating approaches alongside market-specific strategies.

In a separate move to bolster its local commerce capabilities, DoorDash has launched Brand Center in the United States. This platform provides advertisers with purchase-based signals and shelf-scan data to track on-shelf availability, out-of-stock trends, and consumer behavior when items are unavailable. The tool also allows eligible brands to manage product images, descriptions, and categories across retailers on the platform. These developments follow reports that DoorDash’s grocery and retail verticals are growing faster than its core restaurant business.