DORCO wins Red Dot Award for refreshed corporate identity

South Korean razor manufacturer DORCO has received the Red Dot Award: Brands & Communication Design 2026 in the Corporate Design & Identity category. The award recognizes the company’s refreshed corporate identity, which was implemented to mark its 70th anniversary in 2025.

The rebranding focuses on the company’s technical precision and global orientation, centered around the new brand core ‘Leading Edge.’ This initiative aims to provide a consistent brand experience across its operations in more than 130 countries. Following the rebranding, DORCO has launched marketing campaigns in key markets, including the United States and Egypt, to communicate its values of quality and reliability.