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[BUSINESS] · Mexico, United States · 4 sources

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Part of situation: WWE acquisition and expansion of Lucha Libre AAA (4 clusters)

Dorian Roldán explains the sale of Lucha Libre AAA to WWE

Lucha Libre AAA WWE Dorian Roldán Mexican wrestling media acquisition

Dorian Roldán has provided insight into the sale of Lucha Libre AAA to WWE, revealing that discussions between the two organizations began as early as 2010. Roldán explained that the decision was driven by a desire to fulfill the legacy of AAA founder Antonio Peña, who aimed to bring Mexican wrestling to a global audience.

Roldán noted that while the company previously attempted international expansion through partnerships with entities like MGM and Robert Rodriguez, it faced limitations in reaching its full potential. He stated that joining WWE provides access to superior production, design, marketing, and distribution platforms.

According to Roldán, the move allows the brand to reach a worldwide audience by leveraging the scale and business volume of the world’s largest wrestling company, even if it requires stepping back from total brand independence.

Entities

Antonio Peña · Dorian Roldan · Lucha Libre AAA · WWE

Sources

Dorian Roldán Says WWE Will Preserve AAA’s Mexican Wrestling Identity [www.wrestlingnewssource.com]
Dorian Roldán Details Thought Process Behind Selling AAA To WWE, Says First Talks With WWE Were In 2010 [www.fightful.com]
WWE Won't Turn AAA Into an American Product, Says CEO Dorian Roldán [www.wrestlezone.com]
Dorian Roldán: WWE Was Going To Enter Mexico With Or Without AAA, Could Have Purchased CMLL [wrestlingheadlines.com]